STORY
Thoughts on the product

STORY
製品への想い

STORY
製品への想い

STORY
製品への想い

BRAND CONCEPT

The traditional Japanese obi (belt) blends with modern sensibilities to create an innovative harmony.
We put love into this image and express it together with the word "mariage," which symbolizes a happy encounter.

We deliver this product with all our heart as a symbol of the dawn of a new era (AGE) for obi (OVI).

BRAND PROMISE

Tradition

We harmonize the beauty and spirit contained in the traditional Japanese obi with modern sensibilities and deliver it to the world in a new form.

By preserving our traditions and evolving, we promise to become a presence that will color the future.

Respect

We have a deep respect for the history, craftsmanship, and inherited feelings embodied in the obi.
We promise to make that value resonate in the present day, create new excitement, and pass on the respect for culture to the future.

Responsibility

With a sense of responsibility to pass on the obi to the next generation, we are redefining the value of the obi and discovering new possibilities.
By pursuing timeless designs and sustainable choices, we promise to create products that we can be proud of for the future.

Sustainability

Maintaining the sustainability of the obi leads to harmony with the environment.
We promise to pursue manufacturing that takes the future of the Earth into consideration by carefully selecting materials and giving due consideration to the manufacturing process.

Pride

We are proud to be involved with obi, and at the same time, we strive to create products that convey the charm of obi to the fullest extent, without allowing any compromise.
We promise to continue creating unique value by bringing out the full charm of obi and treasuring the harmony between tradition and innovation.

DESIGNER MESSAGE

The obi are created with great care and have supported people wholeheartedly in their daily lives.
Its appeal remains unchanged even as times change. The obi is an important partner that brightens our hearts.
However, in today's world where daily life is changing dramatically, we need to reexamine the meaning of the obi's existence.

OVIAGE redefines the "potential value hidden in obi" and proposes artifacts that harmonize with current and future lifestyles.
As a partner that wholeheartedly supports each and every person's life (story)
Your everyday life spent with OVIAGE will transform into special times filled with your individuality.

We connect the potential value of kimono obi with the hidden desires that lie deep in people's hearts.